Branding Case Study

Areas of Study

Identifying which design style resonates with locals the most and why?

Which design aesthetic deems most trustworthy, memorable and which converts the most

User testing to determine which style suits Malta’s business sector most

Styles Investigated

Minimalism | Maximalism

Design Context

Create a Travel Agency named ‘Burst‘ using the two design styles being investigated in this case study. Both variants must be constrained to the same concept and showcased using the same mockups to ensure fair testing

Thought behind logos

Design for minimalism first ~ more complex to show using less
Elements that resemble traveling, (Ie. tail wing of plane, silhouette of paper airplane and the head of a compass) 
Clean and sleek design, which emits trustworthiness at its core

Tone & Values

A brand that values customer care, honesty and trust to deliver authentic customer service
A brand that is built on the pillars of trust, honesty & transparency to attract and attain clients 
A brand that communicates in a calm, direct and emphatic manner whilst being professional

Side By Side Comparison

Minimal Facad
Maximal Facad
Minimal Business Card
Maximal Business Card
Minimal Catalogue samples
Maximal Catalogue samples
Minimal Promotional Posters
Maximal Promotional Posters
Minimal Billboard
Maximal Billboard
Minimal cap
Maximal Cap
Minimal Luggage Tag
Maximal Luggage Tag
Minimal Flask
Maximal Flask

User Testing Showed That

This case study shows that the vast majority of participants from this study Preferred a design that is minimalist, namely due to appealing more serious and approachable than the maximalist design, and that due to it’s simplicity it is easier to be remembered than the other one and in a time that attention span is shorter a minimalist design is easier to remember.

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