RESET OUR BLUE

A visual Campaign aimed to address the harms that fish farms create, either by consuming farmed produce or its foot print on the environment

Pain Points

Feeding produce, with pallets & Antibiotics, for rapid weight gain 
Excessive feed, kills produce & pollutes fauna
Raw feed pollutes the sea with sea slime & contaminates the water 

Visual Language

No text, just visual impact
Graphic Imagery to grab public attention, with fist hand visual of what's being done
Imagery, designed to convert due to its unfiltered nature
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WRATH & SLOTH - PHOTOMANIPULATIONS